Major League Baseball doesn't oppose all Web 2.0 technology as much as it opposes Sling Media. StubHub can attest to that. StubHub announced a five-year agreement with the league on Thursday making it the official online provider of secondary tickets.
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This means that each team's Web site will have a StubHub-branded place for fans to go and buy previously purchased tickets. Currently, individual teams place their own secondhand, ticket resale services on the team's site, managed by the team's front office; the San Francisco Giants, for example, call this Double Play. When the agreement goes into effect, all services like Double Play will close and StubHub will become the relief pitcher as of the 2008 season.
StubHub ensures that tickets reach their rightful owner by holding the payment in escrow until a delivery confirmation is received. Once the tickets reach their new home, the money is released to the seller. This system will now be standard for all MLB resale transactions.
"We believe this agreement reflects our commitment to providing dynamic platforms for fans to purchase tickets in authorized locations in the digital arena," said Bob Bowman, president and chief executive officer for MLB Advanced Media, in a statement on Thursday. "Secure, simple and fan-friendly. Those are the hallmarks of this national destination for all of our fans."
Of course, users can still use Craigslist. But fans who want the stamp of MLB authenticity will feel just a bit safer with StubHub.
By Natali T. Del Conte
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